When you deliver more than you promise people are pleasantly surprised. It’s like a waiter at a restaurant who delivers outstanding service, and you want to tip him because you are thrilled and surprised that they did so well. So the notion is, if you promise to do X, deliver 5X or 10X and people [...]
Research says that when people encounter you, what they are likely to remember is about 10% of what you say, 35% of how you say it, and 55% of how you look; which means that 90% of what people remember has to do with packaging, it has to do with the way you look. If [...]
People will treat you how you teach them to treat you. What that means is that you set the tone, which means that if people are ignoring you, you’re probably helping them to do that. If people are engaged by you, you’re probably helping them to do that. If you’re a “cold fish”, then you’re [...]
You will notice that “you should” on yourself often. You will say things like “I should exercise.” “I should quit smoking.” “I should be nicer.” “I should spend more time with my kids.” You’ll notice that every time you think you should do something, you actually feel bad and you’re reluctant. If you say “I [...]
Have you ever noticed that sometimes you meet someone and you get along with them easily? Yet other times you meet someone and it seems to be uphill all the time. You have to do lots of “maintenance” and getting along with them seems like a chore. There are even times when you know someone [...]